When watching TV, I automatically change channel when they put Ads. Movie Ads irritates as our hero has low latent inhibition with High IQ always. He can beat 100 persons in few seconds, can change n number of dresses in a song, can change others life in few minutes.
In real life a person with low latent inhibition with high IQ have the brain which is capable to open to all incoming stimuli in the surrounding environment. It results in creative genius. The person is very attuned to all the suffering around him and become a rescuer. He will be more concerned with other people's welfare than his own.
Through out daily lives we experience an influx of emotions, sensations and sounds. If we have to consciously decide all the times what to ignore and what to pay attention to, we will quickly become over stimulated. This ability to screen things out of awareness is called latent inhibition. Now you can understand why our Heroes are like this :)